All Babes are Wolves: Versace for H&M

Friday, November 11, 2011

Versace for H&M

Abbey Lee Kershaw for Versace H&M Campaign

Oh if only H&M was available here in NZ! They have had some great collabs with designers (Matthew Williamson, Karl Lagerfeld, Stella McCartney, Roberto Cavalli) but this Versace one looks absolutely fabulous. The Very Best of Versace by H&M is drenched with colour and signature Versace glam such as gold and silver lame, jungle green (a la J.Lo) & hot pinks, studs, sequins and leopard & zebra prints (my fave print of the season) pitched at the hip younger - and more financially challenged - H&M market. With daughter Allegra's help, Donatella has come up with a slamming Summery collection - despite it being the Euro Winter, but perfect timing for the Antipodes!

'It was done totally wrong the last time the economy failed,' Donatella said in an interview with Associated Press. 'Everyone said, "Let's do safe clothes of a good quality that people will invest in and wear year after year." That couldn't be more wrong. The companies that survived the most were the ones that were recognizable, that stuck to their DNA, and our DNA is glamour.This is a very joyful collection...'I know this customer. I know what they want. They follow music, fashion. For the new generation, it's all pop culture.' The campaign is shot my Mert & Marcus and features wide eyed Hitchcock blondes such as Sasha Pivovarova, Abbey Lee Kershaw, Daphne Groeneveld and Lindsey Wixson.

In true Versace grandeur and style, the launch kicked off at Pier 57 @ New York's uber cool MeatPacking district with none other that Prince(and Nicki Minaj) performing and celebs such as Helena Christensen, Linda Evangelista, Debbie Harry, Zoe Kravitz, Uma Thurman, Blake Lively and Mark Ronson gracing the red carpet decked in Versace.

Helena & Donatella

Blake & Donatella

Prince & Dnatella (Pics from Fashionmangazine.com)

Prince performs

Deborah Harry

Nicki Minaj

Blake & Helena (Pics from The Observer)

Donatella and Allegra

Mark Ronson

For the collection catwalk launch, Estee Lauder's Tom Pecheux did the makeup and Orlando Pita was on hair. Ginta Lapita and Natasha poly joined Sasha Pivovarova, Abbey Lee Kershaw, Daphne Groeneveld & Lindsey Wixson among others on the catwalk.